1) In the “Doing Business 2008 Report” of World Bank which country
tops the world list on ease of doing business?
a) Singapore b)
New Zealand c) United
States
2) It’s the only private sector engineering and construction
company to have got a license from the Indian Government to build Warships very
recently. Which company are we talking about?
a)
Telco b) Ashok
Leyland c)
L&T
3) A big name from the world of business – Who is this?
a)
George Soros
b) Warren Buffet c)
Silvio Berlusconi
4) MS Dhoni, Irfan Pathan, Harbhajan Singh, Yuvraj Singh, RP
Singh and Robin Uthappa are all employees of which organisation?
a)
Air India
b) Hero Motors c)
MRF
5) Market Driven Strategy – a book and a concept by whom?
a)
Tom Peters b)
George Day c)
Michael Porter
6) Which is the most famous brand of the Maxwell Industries
Ltd?
a)
Novino Batteries b)
Axe Deo c)
VIP (Underwear/ Vest)
7) Anna Kournikova, Pierce Brosnan and Cindy Crawford – what
do you imagine brings them together here?
a)
FTV Celebrity Tour b)
Omega endorsement c)
Ambassadors for PETA
8) Which company’s rural marketing initiative is called
e-choupal?
a)
HLL b)
ITC c)
Godrej
9) Simple – Whose logo is that?
a)
Amazon.com b) Old logo
of Vodafone c)
Arcelor Mittal
10) It happens to be the world’s largest selling ayurvedic
soap. Which brand of soap is this?
Margo
Medimix
c)Chandrika
1) Guess, which is the world’s largest mobile service company by
turnover.
a)
AT&T b)
Vodafone c)
Virgin Mobile
2) There are over 900 of them in London by the name G-whiz.
What are we talking about?
a)Indian
lanterns at the Buckingham Palace b)Reva
Cars c) Cycle
Rickshaws
3) A big name from the business world in India – Whose
caricature is this?
a) M
Damodaran of SEBI
b) Nandani Nilekani of
Infosys c) Ramalinga
Raju of Satyam
4) In business jargon, what is a COCO outlet?
a) Company
Owned, Company Operated
b) Collaborated with
Coke c) Consumer
Cooperative
5) Part of an Indian business giant’s group companies, it’s
the largest software and services company of Asia. Which is this company?
a)
PCS b) Reliance
Infocomm c)
Tata Consultative Services
6) F1 driver Lewis Hamilton is one among the star line-up of
brand endorsers for this brand of watch. Which brand of watch are we talking
about?
a)
Swatch b)
Tag Heuer c)
Omega
7) Lata Mangeshkar, Britney Spears, Liz Taylor and Shilpa
Shetty – in a business sense what is their connection?
a) Have
perfumes named after them
b) Are ambassadors for
the Ford Foundation c)
Have come together against piracy of music and movies
8) For the coining of which term in Indian business in 1990s
is Deepak Mohani credited?
a)
Market Capitalisation b)
Badla Trading c)
Sensex
9) Simple – Whose logo is that?
a)
Max New York Life b)
Reliance Capital c)
Deutsche Bank
10) In terms of retailing partnerships just as Bharti is to
WalMart, Tata is to what?
a)
Apple b)
Woolworth c)
Sainsbury’s
1. ST 500 Pathfinder, Airboss Mach 3, Night Vision –
surprisingly, these are watches from whom?
a)
Nokia b)
Victorinox c) HP
2. They advertise these days calling themselves “Best
Employer in India 2007” based on a survey by a major Indian business newspaper.
Who are we talking about?
a)
Hindustan Unilever b)
Aditya Birla Group c)
Reliance India Limited
3. It started with the cover-up of a colleague's small
error, and ended up with the crash of Britain's oldest bank. The best-seller
book The Rogue Trader is which author's own account of his role in the ruin of
the bank?
 |
a) Nick
Leeson
b) Michael Milken c)
Mark McKean
4. What in IT jargon is called as a “three finger salute”?
a)
Ctrl+Alt+Del
b) Locking of computer
on getting a password wrong third time c)
A pop-up requiring at least 3 clicks to close
5. The Bretton Woods Conference of 1944 – which organisation
came about as a result of it?
a)
GATT b)
IMF c) ILO
6. Baume & Mercier watches – endorsed here by whom?
a)
Meg Ryan b) Sharon
Stone c)
Kim Basinger
7. How does Amway, the global leader in direct selling
derive its name?
a) Shorter
version of “American Way”
b) Shorter version of
“Alternate Marketing Way” c)
Parts from the founders’ names of Am(undsen) and (Hath)way
8. Which among these is Asia’s largest pre-school chain?
a)
Mother’s Pride b)
Eurokids c)
Kidzee
9. Silk Air is the regional wing/ wholly owned subsidiary of
which airline major?
a)
Thai b) Emirates c)
Singapore Airlines
10. Work this out for the answer lies somewhere in the
question. Larry Hillblom, Adrian Dalsey, and Robert Lynn got together to form
which company in 1969?
a)
Lladro b)
DHL c)
3Com
1. Performance, Planet, People, Portfolio, Partners – these are
the 5Ps of whose business strategy?
a)
Nokia b)
Coca-Cola c)
Toyota
2. As per the Reader’s Choice Awards 2007 conducted by the
famous Conde’ Nast Magazine, the world best business hotel is an Indian hotel.
Which among these is it?
a)
Maurya Sheraton of Delhi b)
Leela Palace of Bangalore c)
Marriot of Bombay
3. Painting up a plane blue, Pepsi once literally took its
brand to new heights. Looking at the picture here, figure out which plane was
it.
a) Concorde b)
F16 c) B2 Bomber
4. It was set up on the basis of the recommendations of the
Hilton Young Commission and it commenced its operations on April 1, 1935 in
India. What are we talking about?
a) Reserve
Bank of India
b) Hindustan Lever
Limited c) The BCCI
5. A concept car featured recently at the Tokyo Motor Show.
The development theme for the PUYO exterior was to create a cornerless,
‘Seamless Soft Box’ form that is kind to both people and the environment. From
whose stable does it come?
a)
Toyota b)
Honda c) Suzuki
6. Who among these was instrumental in the formation of the
entertainment business company called Dreams Unlimited?
a)
Steven Spielberg b)
Madonna c)
Shahrukh Khan
7. It was originally called Pacific Aero Products Co when it
started way back in 1916. Which company are we talking about?
a) Boeing b)
Pepsi c) Lockheed
Martin
8. What in Gujarat is referred to as Frontie?
a)
Mini Refrigerator kept in drawing room to “show-off” b)
Grinding Machines for home use c)
Maruti 800
9. A media baron in his own right. Who is this?
a)
Raghav Bahl of Network 18 b)
Vineet Jain of Times Group c)
Kalanidhi Maran of Sun Network
10. Android is a recently launched operating system for
mobile phones. Which search engine major along with its alliances is behind
this?
a)
Yahoo b)
Google c)
MSN
. While Shahrukh Khan was the first Indian male to endorse Lux,
who was the first man ever to do so?
a) Paul
Newman
b) Roger Moore c)
Peter Sellers
2. Lancet is the world’s most prestigious journal in which
discipline?
a)
Athletics b)
Medical c)
Travel/ Tourism
3. The largest employer in the world is an Indian - Who?
a)
Indian Army b)
Indian Railways c)
ONGC
4. The Premier Partner of the ATP Tennis Tour is a car
maker. Who?
a)
Mercedes-Benz
b) Ford c)
Kia
5. Narrow-minded approach to a marketing situation where
only short-range goals are considered…who wrote the classic paper on Marketing
Myopia?
a)
Tom Peters b)
Theodore Levitt c)
Philip Kotler
6. It means “I roll” in latin and that was its name as it
started out as a sub-company of the SKF AB making ball bearings in 1911. Who/
What?
a)
Vauxhall b) Skoda c)
Volvo
7. A top businessman who enjoys his tennis. Who is it?
a) Jeff
Bezos of Amazon.com
b) Scott McNealy of Sun
Microsystems c) Steve
Ballmer of Micorsoft
8. Daily Planet of Melbourne, Australia, was the first of
its kind to have got listed on a stock exchange in 2003. What is its main
business?
a)
Making Cricket Equipment b)
Corporate Housekeeping Services c)
Brothel Services
9. Whose signatures would you find on an Indian note of One
Rupee?
a)
Finance Minister b) RBI
Governor c)
Finance Secretary
10. What is Doug Baillie’s claim to fame in the Indian
corporate world?
a)
Co-founded Naukri.com along with Sanjeev Bhikchandani b)
First non-Indian chairman of HLL after 58 years c)
Worked with Montek Singh Ahluwalia on Telecom Policy reforms
1. Who in India is the largest real estate developer?
a)
Rahejas b)
DLF c)
Puravankara
2. In the world of advertising what is actor and author
William Thourlby’s claim to fame?
a)
The eye patch man of Hathaway Shirts b)
The first Marlboro Man c)
Was the co-founder of JWT
3) What do you imagine is Paul Otellini of Intel showcasing
over here?
a) Classmate
range of Laptop for kids
b) The first Sony VAIO
Laptop c) A model of
the first ever Palmtop Device
4. It is from the Maruti Suzuki India Ltd and it is called
as the A-Star. What is it?
a) A new
concept car to be launched in 2008 or later b)
The 2008 CRM programme c)
The new sub-model of Grand Vitara to be launched in 2008
5. More is the grocery store of whose retail venture in
India?
a)
Wal-Mart b)
Aditya Birla Group c)
Carrefour
6. Which list of Fortune is headed by Steve Jobs of Apple,
Rupert Murdoch of NewsCorp and Lloyd Blankfein of Goldman Sachs?
a)
Top 25 Value Creators for 2007 b)
Leading Business Philanthropists for 2007 c)
Top 25 Business Heads
7. What is the main area of business of an organisation
called Gallup?
a) Research
and Consultancy
b) The promoters of the
body PETA c) Clothiers
of the British Royal Family
8. Which company owns the famous football club PSV
Eindhoven?
a)
Panasonic b) Siemens c)
Philips
9. It's a term/ word that comes from the Greek word meaning
“the art of general." It is used extensively in business. What is it?
a)
Economics b)
Competition c)
Strategy
10. What is the 7X Formula all about?
a)
The concoction of the Dove Soap b)
The Coca-Cola drink formula c)
Microsoft’s quest to be the leader across 7 continents
1. You never own a ____ ____. You merely look after it for the
next generation. That’s the famous headline of whose advertising?
a)
Mont Blanc b)
Patek Philippe c)
Volkswagen Beetle
2. Fortune at the Bottom of the Pyramid – the author of this
book argues that companies must revolutionise how they do business in
developing countries. Who are we talking about?
a) CK Prahalad b)
Pankaj Ghemawat c)
Rakesh Khurana
3. Shinzo Nakanishi – what will be his claim to fame in the
Indian corporate world?
a)
Will soon be the CEO of Honda SIEL Cars India – the youngest ever globally at
35 b)
Will succeed Jagdish Khattar as MD of MSIL c)
Will be the first Japanese board member at Bharti Telecom
4. It’s been a term used to describe generations in many
countries around the world which were born between 1964 and 1980. What?
a)
Generation-X
b) The Hippie
Generation c) Flower
Power Generation
5. Junk Bonds are best attributed to whom?
a)
Nick Leeson b)
Michael Milken c)
Philip Kotler
6. The head honcho of a company who turned things around –
who is this?
a)
John Sculley of Apple b)
James "Jamie" Dimon of JP Morgan Chase c)
Carlos Ghosn of Renault-Nissan
7. The Viewty from LG – what is it
a) New 5
Megapixel camera phone
b) World’s smallest MP3
Player c) New 50” LCD
TV
8. Logo of?
a)
Virgin Music b) BNP
Paribas c)
Austrian Air
9) It was first published on March 3, 1923 as a news
magazine which summarized and organized the news so that "busy men"
could stay informed. Founded by Henry R Luce, which magazine was it?.
a)
Newsweek b) Economist c)
Time
10. A brand named after the Greek goddess of victory. Which
one?
 |
a)
Longines b)
Nike c)
1.“We are like that only - Understanding the Logic of Consumer
India” is a book by which Indian author?
a)
Shombit Sengupta b)
Rama Bijapurkar c)
Swaminathan S. Anklesaria Aiyar
2.What on earth is a rolodex?
a) A
rotating file device used to store business contact information b)
The manufacturing company of Iodex c)
Rotating racks at retail stores
3.‘Never Hide’ is a global campaign series of which
advertiser?
a)
Durex b)
Rayban c)
Discovery Channel
4.It was founded by Henry Jarvis Raymond and George Jones in
New York in 1851. Also affectionately referred to as “Grey Lady”, what are we
talking about?
a)
Boeing b)
New York Times c)
Dow Jones
5.This brand new mobile sporting Giorgio Armani’s name is
brought to you by whom?
a) Samsung b)
Nokia c) LG
6.Fender is the largest in USA in what business?
a)
Car Re-Modelling b) Bus
Transport c)
Musical Instruments/ specially Guitar
7.The US has lost its status as the leading donor to the
World Bank main fund for poor countries. For the period of July 2008 to June
2011, which country has become the leader with a promise of US$ 4.2 Billion?
a) Britain b)
Japan c) Germany
8.An ad featuring Gorbachev – which ad?
a)
Green Peace b) BNP
Paribas c)
Louis Vuitton
9.Dabur is soon going to start a retail subsidiary called
H&B Stores. What is H&B here?
a)
Health and Bakes b)
Homes and Brokerage c)
Health and Beauty
10.It is simply called as Andreas Gursky's "99 cent II,
Diptych”. What is its claim to fame?
a)
Was the first “commercial” mural to be displayed at the White House b)
The photo fetched more than $3.3 million at a London auction c)
Is the world’s largest billboard by area
1. That eyewear is quite distinct. And you still have the logo
over there to figure out the brand. Which brand?
a)
Cartier b)
Mont Blanc c)
Oakley
2. While it is big today in the insurance business, its
origins, however, lay in the more modest surroundings of a 17th century coffee
house. Which company are we talking about?
a)
Allianz b)
Lloyd’s of London c)
Aviva
3. “Unsafe at Any Speed: The Designed-In Dangers of the
American Automobile”. That’s a famous book written by whom in 1965?
a) Ralph
Nader
b) Hugh Montefiore c)
Bob Hunter
4. We encounter it very often, and in some cases almost
everyday. What is the contribution of Wes Cherry to Microsoft?
a) Developed
the Solitaire game
b) Composed the Windows
login tone c) Developed
the Windows XP
5. Vladimir Putin is Time magazine’s Person of the Year
2007. Who was it the first time in 1927?
a)
Walter P Chrysler b)
Owen D Young c)
Charles Lindbergh
6. In the Ad Age Top 10 list of slogans of the 20th century,
which of these tops the list?
a) Diamonds
are forever (DeBeers)
b) Just do it (Nike) c)
The pause that refreshes (Coca-Cola)
7. The famous 7S’s model of organizational change was
pioneered by whom?
a)
BCG b) Anderson
Consulting c)
McKinsey
8. Very basic jargon – what is the terminology for the rate
at which banks borrow money from the central bank?
a)
BBBR (Bank to Bank Borrower Rate) b)
Prime Lending Rate c)
Repo Rate
9. The Bush House in London is the famous home of which
organisation?
a)
British Telecom b)
BBC c) Bank of
England
10. One of the two cars that Maruti is expected to launch in
2008 is the A-Star. Which is the other one?
a)
Wave b)
Splash c)
Twinkle
1. Mascot of the 2010 Commonwealth Games in Delhi - What’s his
name?
a)
Tiger b)
Shera c) Pappu
2. “Nuts! _____ _____crazy recipe for business and personal
success” is a book about the success of which company?
a)
Kellogg’s b)
Southwest Airlines’ c)
Hershey’s
3. Who in India is the largest issuer of Credit Cards?
a) ICICI b)
SBI c) Citibank
4. Sameer Barua succeeded Bakul Dholakia – how and where?
a) As
Director of IIM-A
b) As CEO of Paras
Pharma c) As COO of
Nirma
5. With 500,000 people having contributed towards the making
of this film, it is perhaps the film with the largest number of producers ever.
Which of these films is it?
a)
Mother India b) Gandhi c)
Manthan
6. Hamburger University is whose worldwide management
training center located in Oak Brook, Illinois since 1961?
a)
McDonald’s
b) Wendy’s c)
Fuddrucker’s
7. What is the Kospi index all about?
a)
Key Opportunity Investment index at Microsoft b)
Kellogg’s consumption index across global markets c)
Korean Composite Stock Price Index
8. Who tops the list of the 2007 Fortunes’ 100 Best
Companies to work for?
a)
Microsoft b) Citicorp c)
Google
9. Briefly the world’s tallest building, but still the
world’s tallest brick building. Who’s famous office building with its unique
art-deco is that in New York?
a)
Bank of America b)
Chrysler c) New
York Times
10. “Good to the last drop” – that was one of the top 10 Ad
Age’s slogan of the 20th century. Whose slogan was that?
a)
Miller Lite b)
Maxwell House c)
Coca-Cola
1. It’s a company that started way back in 1906, underwent many
name changes before settling to its current name in 1961. They have just gone
in for a new logo, which looks like a beach ball. Whose new logo is that?
a)
Victorinox b) Swiss c)
Xerox
2. What has been happening at the Maratha Mandir in Bombay,
since 25th of October 1995 at 11.15 am everyday?
a)
Dabbawalas pray before going to deliver lunch boxes b)
Screening of Dilwale Dulhaniya Le Jayenge c)
The bells toll to get the BSE trading started
3. Who is this business personality?
a) Dilip
Chhabria of DC Design
b) Rick Wagoner of GM c)
Harsh Mariwala of Marico
4. It is about applying the resources of many computers in a
network to a single problem at the same time. What is it?
a)
Network Computing b)
Grid Computing c)
Shared solutions
5. “Better Sound through Research”. In whose advertising
would you read this?
a) Bose b)
HMV c) Dolby Digital
6. It’s a bit of a funny term in HR. What is the term that
describes the practice or requirement of working extremely long hours?
a)
Desk Heating b)
Presenteeism c)
Graveyard Shift
7. A marketing guru of par excellence. Who is this?
a) Al Ries b)
Phillip Kotler c) David
Aaker
8. It is a commonly used placeholder name in United Kingdom
in teaching, programming, and other thinking and writing. What is this name?
a)
Robinson b)
Joe Bloggs c)
Tom
9. “You deserve a break today” is the topper from the
Advertising Age’s Top 10 Jingles of 20th century. For which brand was this
jingle?
a)
Coca-Cola b) KitKat c)
McDonald’s
10."Development as Freedom" is the work of a Nobel
Prize winner,which has been made into a comic book to illustrate his economic
theory in common man's language. It talks about the importance of the role of
personal freedom and capabilities in driving the success of development
efforts. Whose work is this?
a)
Robert Lucas of USA b)
Muhammad Yunus of Bangladesh c)
Amartya Sen of India
1. Tony Blair is reportedly joining which company as a senior
consultant?
a)
Barclay’s b) JP Morgan c)
BT
2. What is the contribution of Girish Wagh to the world of
automobiles?
a)
Designed the A1 Car for Team India b)
Headed the Tata’s 1 lakh car Nano project c)
Designed the Reva
3. While Nokia is the global leader in the mobile phone
business, it only No.3 in the US. Who leads the way in the US?
a)
Motorola b) Samsung c)
Sony Ericsson
4. What is the full form of AIG as in Tata-AIG?
a)
American International Group b)
Alliance Insurance Group c)
American Investment Group
5. Easy Picking – Man who matters in the world of business/
economy. Who?
a)
Habil F. Khorakiwala of Wockhardt b)
Percy Barnevik, ex-boss of ABB c)
Bill Bernanke of US Federal Reserve
6. Which consumer durables giant is planning to get into
mobile services business by the end of 2008?
a)
Videocon b) LG c)
Samsung
7. Matsushita Electric has announced a name change to what
among these?
a)
JPL Group b) National
Corp c) Panasonic Corp
8. The play thing made of nuts and bolts like the one you
see here comes to us by which brand name?
a)
Jenga b) Lego c)
Meccano
9. “A curious negotiating tactic that involves showing up to
work, but not actually doing anything” – what is this in HR jargon?
a)
Crowding b) Work In c)
Invalid Occupancy
10. What is named after an 18th century French explorer, the
founder of Detroit, Michigan and is also a small town in the South of France?
a)
Pontiac b) Cadillac c)
Chevrolet
1. “We try harder” was the classic slogan/ advertising tagline of
whose?
a)
DHL b) Avis c)
Hertz
2. Which fast food chain is a name/ character in the comic
strip Popeye?
a)
Domino’s b) Wendy’s c)
Wimpy’s
3. LOT is an airline of which country’s origin?
a)
Poland b) Lithuania c)
Italy
4. Brown, Columbia, Cornell, Dartmouth, Princeton, Yale and
2 others – what are they called collectively?
a)
Platinum B-Schools b)
The Ivy League c)
G-Plus Group
5. The Navratna Group of Companies is a reference to what?
a)
Top performing 9 PSUs b)
Private Companies licensed to mine for diamonds c)
Companies engaged in Ayurvedic products
6. A ‘pioneering’ man from the IT World - who?
a)
Larry Elison of Oracle b)
Ray Tomlinson – Inventor of email c)
Steve Wozniak of Apple
7. The Scam: Who Won, Who Lost, Who Got Away - is a book
which investigates the crash of the Indian Stock Exchange in April 1992. Who
co-authored it with Debasis Basu?
a)
Sucheta Dalal b)
Shireen Bhan c) Senthil
Chengalvarayan
8. Jodhaa Akbar is more than just a movie. Which jewellery
brand has launched a “Jodhaa-Akbar” collection of its offering?
a)
Asmi b) Tanishq c)
Gitanjali
9. Should be simple – name this character.
a)
Jeeves of “Ask Jeeves” fame b)
Cadbury – butler of Richie Rich c)
Asok – the intern in Dilbert Comics
10. Red Chillies Entertainment is a production company owned
by whom?
a)
Mahesh Bhupathi b)
Shahrukh Khan c) Ravi
Shastri
1. There’s no free lunch – a term that means that nothing is free,
and if something is, it's just that you're getting charged through a back-door
means. Who said so?
a)
Adam Smith b)
Milton Friedman c)
John Maynard Keynes
2. The Hidden Persuaders – a famous book that explores the
use of consumer motivational research and other psychological techniques by
advertisers to manipulate expectations and induce desire for products. Who was
its author?
a)
Marshall McLuhan b)
Dale Carnegie c)
Vance Packard
3. A great man from the world of entertainment. Who is this?
a) Walt
Disney
b) Ted Turner c)
Bing Crosby
4. There’s something called as M-Blogging. What is the M
here?
a)
Blogging on Matrimonial issues b)
Simply blogging on any topic on Mobile c)
Blogging on Movies
5. What was developed by the Motorola engineer Bill Smith
under the direction of Bob Galvin?
a) Six Sigma
Quality System
b) The first blue tooth
device c) The first PDA
6. Jirtme Kerviel recently messed up with a fraud of $7
billion at which among these banks?
a)
BNP Paribas b) ABN AMRO
c)
Societe’ Generale
7. The American Dialect Society selected which of these
business terms as the word of the year for 2007?
a) Subprime
– meaning a risky/ less than ideal loan or investment b)
Plutoed – meaning demoted or derecognised c)
FaceBookie – Betting on a social network
8. It’s touted as the world’s thinnest laptop. Which one?
a)
Dell XPS b)
MacBook Air c)
Fujitsu Life-Book
9. What’s unique about Rahul Bose’s movie Ctrl+Alt+Del?
a)
It’s a dialogue-less film b)
It featured Narayana Murthy for the first time ever in a film c) It
premiered on mobile phones
10. Featherlite is a brand of what in India?
a)
Female condoms b)
Furniture c)
Shoes from Liberty
1. The MiLeap series of laptops has been launched by whom in India
breaking the Rs 15,000/- barrier to be the cheapest one in the world?
a)
Acer b)
HCL c) Zenith
2. It’s an event that takes place in Munich from mid-Sep to
the first Sunday of October. It is officially begun by the Mayor of Munich when
he says “O’ Zapft is !”. Which product is the most integral to this event?
a)
Books – Munich Book Fair b)
Automobiles – Munich Motor Show c)
Beer - Oktoberfest
3. What was founded by R. Subramanian in 1997 as a
single-storey retail outlet in Chennai and now has over 800 of them all over
India ?
a) Subhiksha b)
Nalli c) Chennai Silks
4. What is “Blood Money” in business jargon?
a)
Profits earned in a people driven business b)
Finance from friends and family to put into a new business c)
Revenue generated out of medical tourism
5. Amazon.com has launched Kindle. What is Kindle?
a) An e-book
reader
b) A children’s book
series c) Digitised
books which read out
6. What is Malcolm Glazer, an American businessman’s most
famous ownership in UK?
a)
Harrod’s Store b)
British Tobacco Company c)
Manchester United Football Club
7. What is the name of the Tiger as we see in the Kellogs’
packaging and ads, etc?
a) Tony b)
Roary c) Jumbo
8. His name is Terry Semel. With which of these IT companies
do you best associate him as its CEO?
a)
Google b)
Yahoo c) Acer
9. A car named after the Persian God of Light – which one?
a)
Skoda b) Saab c)
Mazda
10. Even Karan Johar endorses a watch – which one?
a)
Omega b)
Timond c) Fossil
1. Which Aussie's company is called the Great White Shark
Enterprises?
a)
Steve Waugh b)
Greg Norman c)
Lachlan Murdoch
2. What was Lenovo when it started?
a)
C-Tech b) Digitech c)
Legend
3. Better Sound through Research – who would you associate
with this slogan?
a) Bose b)
Dolby c) Bang &
Olufsen
4. What is the term for the online culture in which
relationships, services and communication are carried primarily and preferably
through electronic media?
a)
Blogging b)
Generation V c)
E-Grouping
5. Scott Adams, Norman Schwarzkopf, Isaac Asimov and Geena
Davis are some of the members of a concern whose logo is what you see below.
Whose logo is it?
a) Mensa b)
Ford Foundation c) Mad
International
6. In a business sense, how has the partnership of Emerging
Media and Lachlan Murdoch been in news in India recently?
a)
Finalised buying a 49% stake in Hindustan Times b)
Plan to bring out an Indian version of Penthouse c)
Bid and won the Jaipur team in IPL
7. The Kasturi & Sons is the proprietor of which of
these major Indian dailies?
a) Hindu b)
Deccan Chronicle c)
Dainik Jagran
8. Who is the world’s largest distributor of toys?
a)
Hasbro b)
McDonald’s c)
Mattel
9. It is an Italian company founded in 1913 by Mario____
which existed for a long time, mainly as a leather goods business. Today it is
into many more things, including a partnership with LG. Which company is this?
a)
Gucci b) Fendi c)
Prada
10. The world’s first ever floating ATM in the waters of
Kerala in 2004 was thanks to which Indian bank?
a)
ICICI b)
SBI c) HDFC
Believe me - there is an internet bank called Egg. Who owns
it?
a)
HSBC b)
CitiGroup c) JP
Morgan Chase
2) He is the mascot of ICICI Prudential. What’s his name?
a)
Money Swami b) Money
Singh c)
Chintamani
3) “Silver Ghost” was a famous car by which of these
manufacturers?
a) Rolls
Royce
b) Ford c)
General Motors
4) Simple – whose logo is that?
a)
Vauxhall b)
UBS c) Vivendi
5) If there is one brand endorsed by Roger Federer, Justine
Henin, Andy Roddick and Vijay Amritraj, which one is it?
a) Rolex b)
Wilson c) Mercedes
6) How is a preliminary registration statement that must be
filed with the Securities and Exchange Commission or provincial securities
commission prior to the launch of an IPO referred to?
a)
Draft Offer Document b)
Initial Capital Prospectus c)
Red Herring Prospectus
7) The name is Mark Hurd. You would have heard his name as
the CEO of which company since September 2006?
a) HP b)
GE c) Walt Disney Co.
8) D’damas, Desire, Gili and Sangini are all brands from
whom?
a)
PC Chandra b) Gem Impex
c)
Gitanjali Gems
9) This
logo was/ is best associated with whom?
a)
Slazenger b)
Jaguar c) Puma
10) Which is India’s largest home loan company?
a)
IDBI b)
HDFC c) ICICI
1) Imagination at work is a slogan best associated with whom?
a)
HCL b)
GE c) Sun
Microsystems
2) The SET index of stock prices pertains to which country?
a)
Singapore b)
Thailand c)
Taiwan
3) The world’s 4th largest sportswear brand is which one?
a) Asics b)
Reebok c) New Balance
4) What is defined as a condition of economic slowdown and
relatively high unemployment accompanied by a rise in prices?
a)
Stagflation
b) Regressive Growth c)
Hyperinflation
5) An ad featuring ex-president Mikhail Gorbachev. Which ad?
a)
Mercedes b)
Louis Vuitton c)
Conran eyewear
6) In the movie Roman Holiday (1953) Audrey Hepburn and
Gregory Peck went on a ride through the by-lanes of Rome to introduce which
brand of scooter to the world?
a)
Piaggio b) Lambretta c)
Vespa
7) A US economist, who was also the US Ambassador to India
from 1961 to 1963. Who is this?
a) JK
Galbraith
b) Walter Galenson c)
Arthur Bloomfield
8) What is David Whitbread’s claim to fame in Indian
advertising?
a)
Created the Air India Maharaja b)
Was the bearded Zodiac model for 25 years c)
Modelled as the Onida Devil
9) That’s Jolyonn Wagg – a comic character out of Tintin.
What’s his business/ profession?
a)
Chef b) Bartending c)
Insurance
10) “Dictum Meum Pactum” in Latin, meaning “My Word is My
Bond” is the motto of which business organisation?
a)
Merril Lynch b)
London Stock Exchange c)
Dow Jones
) Diebold – what is its main area of business?
a)
Financial Solutions Outsource b)
ATMs c) Global
Airline Booking Gateway
2) "The 7 Habits of Highly Effective People' has been a
top-seller for the simple reason that it ignores trends and pop psychology for
proven principles of fairness, integrity, honesty, and human dignity”. Who
authored it?
a)
Deepak Chopra b)
Stephen R Covey c)
Edward de Bono
3) While a shield of sorts is a common logo for many
entities, which one is this for?
a) HBR b)
Manchester United c)
Bank of England
4) The Strait Times Index is the Stock Market Index of which
country?
a) Singapore b)
Sri Lanka c) UAE
5) Which brand of car is named after the Slavic goddess of
love and beauty?
a)
Skoda b)
Lada c) Subaru
6) What is the Hindi equivalent of the slogan “Incredible
India”?
a)
Alaukik Bharat b) Anmol
Bharat c)
Atulya Bharat
7) Identify this management guru?
a) Tom
Peters
b) Michael Porter c)
Gary Hamel
8) "Don't be evil" is the informal corporate motto
(or slogan) of which of these companies?
a)
Nike’ b) Benetton c)
Google
9) What is John Abraham endorsing here?
a)
No Smoking – the movie b)
Clinic Shampoo c)
PETA
10) Which among these was the first sponsored programme on
All India Radio?
a)
Binaca Geetmala b)
Saridon ke Saathi c)
Lifebuoy Film Diwane
1) The headline of this ad says “Jharkhand now has two icons.
Dhoni is the latest”. Which media entity do you imagine would have said so?
a)
Sahara Jharkhand b)
Hindustan - Hindi c)
Prabhat Khabar
2) This is the famous campus of whom among these?
a)
Sun Microsystems b)
Google c)
McDonald’s University of Hamburgerology
3) A tiger as a brand mascot is quite common. This one looks
different enough to be that of which of these brands?
a) Sharekhan b)
Goodlass Nerolac c)
Tiger Balm
4) As a token of appreciation for whose amazing career
success has Nike designed this luxury bespoke kit?
a) Roger
Federer
b) Greg Norman c)
Steffi Graf
5) Where are you most likely to find an ISBN?
a)
On an iPhone b)
Books c) On the
chassis of a Mercedes
6) Who do you imagine among these owns the majority stake in
NBC?
a)
Turner Network b) News
Corp c)
General Electric
7) A prominent financier and philanthropist once nicknamed as the
“Junk Bond King”. Who is this?
a) Michael
Milken
b) Ivan Boesky c)
Jimmy Pascal
8) "Korbo-Lorbo-Jitbo" is whose slogan/ theme
song?
a)
Anandabazar Patrika b)
Kolkata KnightRiders c)
Mohun Bagan
9) 37, J.L.Nehru Road, Kolkata – 700071. Which corporate
giant’s famous address is that?
a)
Bata b)
ITC c) Hindustan
Motors
10) What is the most famous civilian offering of the
European Aeronautic Defence and Space Company?
a)
Lighting systems for the Eiffel Tower in Paris b)
The original army knives – the rights of which were then sold to Victorinox to
be sold as the famous Swiss Army Knives c)
Airbus Planes
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